Choose a Target keywords or Prompt

Select a target keyword or prompt for your blog post to help both search engines and AI systems understand what your content is about and when to surface it to users.

A target keyword (primary keyword) or prompt is the main term you want the page to rank for in traditional search and be associated with in AI answers.

But you can also optimize your blog post for related terms that connect to your primary keyword. This includes question variations people might ask, different phrasings of the same keyword, and related subtopics that naturally branch out from your main keyword (sometimes called "fan-out queries").

A great SEO blog post may rank for hundreds of different search queries in traditional search results and get cited across multiple AI-generated answers. 

To find a primary keyword, use the Keyword Magic Tool. 

Enter the primary topic your blog post will cover. Input your homepage URL and your target location. Then, click “Search.”